Campaign Brief
Marketforce and the Fremantle Football Club remind WA that ‘The Best Things in Life are Freo’
The best things in life are getting big AFL team communications to a place of simplicity and warmth. A process made possible by a great client that deeply understood their own brief, actively stripping things back with us every step of the way to the point where the only logos on the out of home are on the clothing.
I was even able to shoot the suite of social stills on 35mm film while roaming around the film crew and extras. Genuine moments that were happening between actual members who were just stoked to be a part of something for the club they love.
Cheers Freo, thanks for the opportunity to challenge the category and tap into something that goes beyond sailing the pigskin through the sticks.
Credits:
Client: Fremantle Football Club
Head of Marketing and Membership: Sarah Sawdon
Brand and Marketing Team Leader: Meghan Maxwell
Graphic Designer: Bailey Gatland
Graphic Designer: Anna Palma
Marketforce
Chief Executive Office: Adam Marshall
Chief Growth Officer: Dixie Marshall
General Manager: Craig Sadler
Account Director/Producer: Joslyn Davies
Associate Creative Director: Luke Williams
Head of Creative: Rikki Burns & Josh Edge
Art Director: Mike Dann
Copywriter: Henry Malkovic
Senior Finished Artist: Ben Mills
OMD
Head of OMD: Brannon Heath
Digital Director: James Porteous
Account Director: Emma Bennett
Senior Performance Manager: Sarabjit Singh
Rhythm Films
Director: Luke Hackett
Executive Producer: Candice Shields
Production Coord: Adam Keogh
DOP: Tim Fitzgerald
1st AC: Brianna Trinidad
Gaffer: Nick Valentini
Art Dept: Clare Ryan
HMUA: Kate Farmer
HMU Assist: Khacee Leevers
Editor: Cal McLean
Sound Design: Nick Gallagher @ Cue Sound
Vehicles c/o Carco Midland
Locations: thanks to Perth Transport Authority, Willing Cafe
Gear: Raz Rentals
Photographer: Luke Carter Wilton
1st Assist: Dan McBride
Radio Production: Brad Habib @ Soundbyte