Campaign Brief
Marketforce and WAIS launch new campaign celebrating the road to Paris from WA postcodes.
This was a really solid set of challenges; how do you talk about the Olympics without talking about the Olympics? And how do you tell the origin stories of dozens of world-class athletes, celebrating the Western Australian organisations that helped them along the way? And then what do I do with giant pile of wildly-varied supplied imagery to get it consistent across 50+ executions and uh, appropriate for large format print?
The Paralympics half of the campaign is rolling out at the moment as well, if you happen to spot it in the wild.
Credits:
Client
Western Australian Institute of Sport (WAIS)
Chief Executive Officer: Matt Fulton
Communications Manager: Angus Bruce
Marketforce
Agency Producer: Joslyn Davies
Strategy: Paul Cavanagh & Justine Conley
Creative Director: Luke Williams
Creative: Mike Dann
Creative: Henry Malkovic
Head of Creative: Rikki Burns
Creative Chair: Josh Edge
Chief Growth Officer: Dixie Marshall
Flare
Head of Flare: Mason Fleming
Account Director: Krista Song
Editor: Beth Cole
Animator: Mason Skender
Cinematographer: Giac Patroni
Sound: Brad Habib
Sound Studio: Soundbyte